Who says telemarketing has to be torture? Cold calling is an extremely effective marketing tool that comes with a lot of baggage. Programs teach how to toss that baggage aside, develop strong business relationships, and land plenty of appointments. A consultative approach is a winning approach. Programs teach all skills needed for success; including conducting effective sales process, handling objections, qualifying, engaging prospects for high buy-in, and rating prospects in the pipeline. Service reps are the face or voice of your organization and often have one of the toughest jobs. Programs teach all customer service skills; including phone etiquette, defusing and handling complaints, as well as cross-selling and up-selling.
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How Your CRM is Secretly Driving You Crazy
I get a lot of requests for CRM recommendations, often from people who already have one. “Our CRM is driving us crazy,” they say. “Can you recommend one?” Well, I can’t give you a surefire recommendation – no one can – because the way you want and need to use CRM is unique. But I [...] How to Shop for CRMMost of our problems with CRM begin in the way we shop for it. We get a handful of recommendations, cruise through the CRM company websites, and choose. I’m not suggesting this is a casual effort. To the contrary, most people put in a lot of time and careful consideration. Unfortunately, looking at potential CRM [...]
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