Do you want outstanding sales performance? Do you need or want to develop business using cold calling?

Pros leave our programs with revitalized attitude and stronger skills, having enjoyed an experience that honors their expertise and challenges them to stretch. Rookies leave with sound skills, practical tools, and greater confidence – ready to do the work needed to succeed.

Since 1995, we’ve been teaching the art of consultative cold calling and consultative selling. Shawn Greene, our lead sales expert, delivers highly effective programs honed on the basis of direct sales experience. Contact us today, to see if our programs are right for you.

  • “I’d recommend your workshops to any business that wants their representatives to step out of their comfort zone and really learn new skills.”
    - Debra Nelson, Training Director, California Bancshares
  • “I needed to turn ‘service’ reps into sales reps. I also needed one company that could deal with frightened beginners and the skeptical old-timers. You got rave reviews. More importantly, sales have increased about 40%.”
    - Mike Smith, Call Center Director, Wells Fargo Bank
  • “Thank you for the spectacular class you developed and delivered for our call center. Appreciate your insight, wisdom, input and teamwork. We are set to start our first coaching sessions tomorrow.”
    - Kay Armstrong, Direct Banking Manager, Tri Counties Bank
  • “You made your topic entertaining and educational at the same time. The fact that you were able to provide value to such a diverse group was impressive, as was the high amount of inter-activity considering the number of people in attendance.”
    - Kate Bianchi, Managing Director, Direct Marketing Association
  • “I was dragging my feet about coming to training. I thought, ‘I’ve been calling for years and don’t need this.’ Within thirty minutes that thinking changed to, ‘Pay attention! You’re going to learn a lot today!’”
    - Mike Frith, Vice President, Mechanics Bank
  • “I am absolutely astounded. I didn’t think it was possible to make it as clear and simple as you did. And creating two forms was another brilliant stroke.”
    - Kim Fox, Compliance Officer, First Bank Yuma
Shawn Greene
Our Training Programs
Cold Calling Sales Customer Service

Who says telemarketing has to be torture? Cold calling is an extremely effective marketing tool that comes with a lot of baggage. Programs teach how to toss that baggage aside, develop strong business relationships, and land plenty of appointments.

Learn more about our Cold Calling Training Program

A consultative approach is a winning approach. Programs teach all skills needed for success; including conducting effective sales process, handling objections, qualifying, engaging prospects for high buy-in, and rating prospects in the pipeline.

Learn more about our Sales Training Programs

Service reps are the face or voice of your organization and often have one of the toughest jobs. Programs teach all customer service skills; including phone etiquette, defusing and handling complaints, as well as cross-selling and up-selling.

Learn more about our Customer Service Training Programs

Keynote Programs (Speaking)

Shawn Greene is a highly informative and engaging speaker known for providing surprisingly practical value for broad – and demanding – audiences. Programs include I’d Rather Have a Root Canal Than do Cold Calling! and Six Things People do to Sabotage Sales Success.
Instructional Design & Techical Writing

Design services create training programs and instructional tools for unique, singular, or highly proprietary situations. Technical writing services focus on references that sales and service providers often need to use; including policy and procedure manuals.
Latest from the Blog How Your CRM is Secretly Driving You Crazy

I get a lot of requests for CRM recommendations, often from people who already have one. “Our CRM is driving us crazy,” they say. “Can you recommend one?” Well, I can’t give you a surefire recommendation – no one can – because the way you want and need to use CRM is unique. But I [...]

How to Shop for CRM

Most of our problems with CRM begin in the way we shop for it. We get a handful of recommendations, cruise through the CRM company websites, and choose. I’m not suggesting this is a casual effort. To the contrary, most people put in a lot of time and careful consideration. Unfortunately, looking at potential CRM [...]

Products

Products for business development include “I’d Rather Have a Root Canal Than do Cold Calling!” and “The Art of Consultative Cold Calling” – a program created for Financial Advisors in collaboration with Horsesmouth.com.