Selling B to C or to Single Contacts?November 10th, 2011If you sell exclusively or mostly to consumers, or to a single contact in an organization: Any CRM that has a contacts module or group and an organizations module or group will probably not offer the best fit. So skip over the big-name CRM and try some of the small ones. As you do this, apply a ten minute rule: It should take you no longer than ten minutes to figure out the basics. Check out www.LessAnnoyingCRM. Or, if you don’t need mobile access you can always set up your own database in Excel or Word. I also suggest you read the article on Step 5 once it’s posted. The article is about adding a rating system to the mix.
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