Savage and Greene

A great way to learn on your own.

"I'd Rather Have a Root Canal Than do Cold Calling!" is written by a trainer, so it walks you through the learning process. There's tons of great examples and plenty of practical tips that most people find easy to apply.

You'll learn how to create scripts that work for gatekeepers, prospects and voicemail. The book also covers:

How to calculate the number of calls you might need to make.
How to make cold calls for fundraising.
How to sell on the phone.

2ND EDITION OUT NOW !

Even more examples.
A deeper look at qualifying for business-to-business, and business-to-consumer.
More options for scripting formats.
By popular request -- How to handle objections.

Here's what two famous authors said about this book:

"This superb book hits the nail right on the head. It's loaded with real truths, honest insights, and profitable ideas that will transform your attitude about cold calling... It's fun to read and it will be even more fun to make bank deposits based upon what you learn."
(Jay Conrad Levinson, co-author, "Guerrilla Marketing" series)

"If you dread or fear cold calling, Shawn's book will help jump-start you into action." (Stephan Schiffman, honored competitor)

But hey, why take a famous guy's word for it? Head over to Amazon to see readers' reviews, or see what options you have...

You know what? You can also scoot over to Barnes and Noble.com and buy it there.