Cold Calling Training
“I’d Rather Have a Root Canal Than do Cold Calling!”
and “The Art of Consultative Cold Calling”
Put telemarketing to work for your organization! This program teaches everything needed for success with consultative style cold calling.
Suitable for any level of experience, the program is delivered via in-person workshop or webinar. Both cover the same content:
Overturning the Root Canal Effect
First things first: Gotta dump the weight of negative images and other baggage associated with cold calling.
Participants learn:
- The real source of “call reluctance” and how to overturn it
- What drives prospects crazy about cold calls, and how to avoid that
Reality Check
Calling with appropriate expectations prevents frustration on the caller’s end and push-back on the prospects’ end.
Participants learn how to:
- Leverage cold calling’s strengths and avoid its weaknesses
- Open doors for selling opportunities
- Apply “the numbers”
Effective Scripting
A good script efficiently uncovers opportunities, keeps the caller on track, and builds good relationships from the start. A great script does all of that and doesn’t sound like a script at all.
Participants learn how to create and use effective scripts for:
- Business-to-business calls, including to C-level prospects
- Business-to-consumer calls
- Voicemails that prompt response
The Truly Unique Value Proposition
Most callers waste too much time trying to come up with a compelling value proposition — there is a much better way!
Participants learn how to:
- Differentiate themselves and project a highly professional image
- Spark interest instead of sounding assumptive
- Prevent many objections
Qualifying
Just how hot is that prospect? That’s what qualifying is all about. Unfortunately, qualifying can also be a quagmire.
Participants learn:
- When qualifying is a good idea, and when it’s not
- How to qualify prospects without annoying them
- How to qualify without asking questions
More
There are a number of barriers to success and plenty of errors people unknowingly make. Participants learn how to leap those hurdles and avoid common mistakes.
To name just a handful of things participants learn:
- How to work with gatekeepers so they don’t block you
- How to prevent many objections and handle the rest
- How to focus energy and prevent frustration
- How to manage calling over time
People leave training with everything they need for success with any kind of call, not just cold calls. They’re now able and willing to open all kinds of doors with prospects, customers, centers of influence — to name just a few. How this is accomplished… More…
