Cold Calling Training
The phone is an excellent marketing tool and using it need not be torture. This program teaches everything needed for success with consultative-style cold calling. Customized to suit level of experience, the program can be delivered via in-person workshop or webinar.
First things first – gotta dump the myths and baggage associated with cold calling. Participants learn:
Calling with appropriate expectations prevents frustration on the callers’ end and push-back on the prospects’ end. Participants learn how to:
Learning to write scripts is as important as learning to use them. A good script efficiently uncovers opportunities, keeps the caller on track, and builds good relationships from the start. A great script does all of that and doesn’t sound like a script at all.
Participants work on their own custom scripts, learning how to apply best practices and avoid common errors. This includes:
Scripts that Shine
Most callers waste too much time trying to come up with a compelling value proposition — there is a much better way! Participants learn how to:
Just how hot is that prospect? That’s what qualifying is all about. Unfortunately, qualifying can be a quagmire. Participants learn:
There are a number of other topics the program covers, including any specific to your organization. For example:
People leave training with everything they need for success with any kind of call, not just “cold” calls. They’re now able and willing to open all kinds of doors with prospects, customers, centers of influence — to name just a few. How this is accomplished… More…
“I, too, would rather have a root canal than make cold calls. Her program gives you a step-by-step process to put together your scripts and handle objections. She also breaks everything down so you know how calling succeeds and why certain things are important to do. I really like Shawn's straight-forward approach to this problem, her hands-on help and personalized script critiques. Her sense of humor is a big plus, as well. If you want a program that covers everything about calling prospects, whether they are individuals or businesses, this one is for you.”
Kim Hembree, CRPC