Savage and Greene

 
Customizing

Training has to fit your world.

So we've got these proven training programs. What are we customizing?  Here's what:

  • The biggee: How prospects and customers behave.
Training doesn't work very well unless it's realistic. To make it realistic, we need prospects and customers who act the way yours act. We can have the reps wing that in role-play, but since they'll be focused on the hard work of learning they won't do it very well for very long. Scenarios and case-studies don't work very well either--too complicated to use, and too narrow to be realistic.

So we customize very simple tools people use to play prospect (sort of like cue cards). We also create Wild Cards for the trainer's use. These tools help make practice realistic, lively and effective.

  • The skill-level.
We keep class size down so the trainers can work with each person to bring their skills up several levels. Still, there's bound to be a general level of skills and we customize to suit. We'll figure this out when we assess, or base it on your own assessment.

  • The products and services sold.
Like we said, practice has to be realistic to be effective. Same goes for products/services used in self-studies, pre-work and classroom work.

We may keep most products/services examples fairly generic so the programs don't have to be changed every few months, but they will all clearly belong to you.

A lot of our clients also have us create fabulous work aids to introduce in training and these need to be customized, too.

  • The timeframe.
Let's say you want to improve selling skills. It takes one to two days to teach people how to conduct sales conversations effectively. But maybe you don't have two whole, consecutive days when you can pull everyone off the floor and send them to training. We'll figure it out, not to worry. We've got instructional design chops and we're not afraid to use them.

(You might want to jump on over to the Free Advice section to get tips on instructional design.)


"I needed to turn 'service' reps into sales reps.  I also needed one company that could deal with frightened beginners and the skeptical old-timers.  You got rave reviews.  More importantly, sales have increased about 40%." 
(Mike S., Call Center Director, Wells Fargo Bank)

"Thank you for a terrific workshop.  Everyone commented on how 'real' it was." 
(Elaine Clark, General Manager, RDS)

"The income calculation section was especially well-done and will create greater consistency across the board." 
(C. Wells, Credit Director, Irwin Home Equity)

"Thank you for the well put together and well paced training program.  This is the first time I have attended a class on income calculation and liabilities that was fun and easy to follow, and I have attended many." 
(R. Petersohn, Lending Manager, Irwin Home Equity)

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