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Hot Topics

“I’d Rather Have a Root Canal Than do Cold Calling!”

5 Things People Do To Mess Up Sales Success

What to Do With “No” - Handling Objections


“I’d Rather Have a Root Canal Than do Cold Calling!”®

Who says telemarketing has to be torture?

Cold calling is a great marketing tool but it also creates a lot of stress on both ends of the phone line. If you’re considering using telemarketing—or if you want to increase your level of success with it—this program is for you.

This program covers how to: 
  • Prevent frustration.
  • Feel way more comfortable making calls.
  • Create effective, natural scripts in keeping with a consultative style.
This program can also be customized to cover:

  • How to love the “Do Not Call” list.
  • How to figure out if telemarketing is working well for you.
  • How to add outbound calling without losing your inbound contact center reps.
Program attendees receive very practical tips, and “before and after” scripts specifically designed for your audience.


(Video demo available.)

"Excellent keynote! The right energy, content, and attention to WaMu details. Thanks for helping make our Sales Summits a tremendous success. We've recommended your program as a best practice to increase our sales."
(Ann Hudson, WaMu)

“This was an awesome program. Many people said they’d wished it could have gone longer, which is a compliment to you.”
(S. Wheeler, American Marketing Association, Sacramento chapter)

“You made your topic, cold calling, entertaining and educational at the same time. The fact that you were able to provide value to such a diverse group was impressive, as was the high amount of inter-activity considering the number of people in attendance.”
(K. Bianchi, Managing Director, eWomen Network)

“I’ve been in the corporate world a long time and have heard many speakers. One of the things I admire most about your program was how you handled the Q & A. You surfaced the real issues underneath the questions and spoke to that.”
(K. Hart, program attendee)


5 Things People Do To Mess Up Sales Success

Lots of people wear two hats: service or product-provider and salesperson. But they don't necessarily wear the sales hat comfortably or well.
 If this sounds like your audience, this is a great program for you.

This program identifies the most common errors in sales and prospecting.  Tells you how to prevent them, too. The program covers:

  • How to use the big picture of prospecting and selling. 
  • How to make cold calls without driving prospects (or yourself) crazy.
  • How to gently control the sales conversation.
  • How to handle hidden objections.
The program also covers a few other common errors. As you might expect, it’s an overview. Yet the tips are specific enough to give people things they can apply right away. This program can be customized for a sales-experienced audience. You can also arrange to have one or two errors covered in greater depth.

As always, audiences leave with terrific tips and at least one fabulously-useful handout.

“We knew this was a hot topic because we had one of our highest turn-outs ever and you did not disappoint. You’re a terrific speaker! Entertaining, interactive, right on point with advice. You manage to include time for questions but stick to our timeframe.”
(M. Schultz, Founder, Mount Diablo Business Women)

“Thank you very much for an excellent program. You provided attendees with valuable information they can put into practice in their businesses.” (H. Wilkerson, Executive Director, NAWBO.)



What to Do With “No” - Handling Objections

handling objections


People not simply doing as you advise?  









We all encounter objections in our professional and personal life. 
If you’d like to learn more about successfully countering the “no,” this program is an excellent choice. This program can cover:

  • How to prevent objections.
  • Surprise! There are two types of objections: clear and hidden.
  • How to handle both hidden and clear objections.
  • When to move on…or just plain give up.
This program can also be customized to focus on:

  • Objections specific to your business.
  • Objections common to a specific context; such as presentations, or job interviews.
Attendees leave with tools describing how to handle both types of objections. They’ll also have examples of objection-handlers designed specifically for your audience.

“Handling objections is intimidating for many of us. You gave attendees the information they needed, along with a simple plan for putting your advice into practice immediately. What’s more, you used humor to engage your audience. The result was a lively, interactive discussion—the hallmark of an excellent program.” (P. Frischmann, Director, Silicon Valley IABC)

Speaker