| A definition What's the difference between "marketing" and "selling"? This definition will help you focus appropriately, and avoid frustration. Fun with Failure The Coach gets lots of questions about dealing with "fear of failure." Here's some advice...starting with a reality check. Fun with Rejection Fear of failure's cousin is fear of rejection. Reality check and tips on overcoming this fear. How About Good 'Ole Door to Door? What is more efficient…cold calling on the phone or in-person. How to Deal with Common Obstacles A primer on common obstacles in prospecting and how to deal with them. Mail Then Call There are lots of good reasons to blend cold calling with direct mail. However, sending something in the mail prior to calling a prospect does not necessarily turn a cold call into a warm call. Check this article for tips. Mail and Calling Lists - How to Shop for Them So you want to buy a list? Here are some tips to help you get the most out of your purchase, along with plugs for a few resources to shop. Marketing Tools - What, Why, When Most businesses need to use a couple/few marketing tools. Which tools work best depends on the business, its resources, and the market. In a tight market, you want to use more direct, active marketing tools. Here is some information to help you choose the best tools for your business. Networking Openers Dear coach: What sort of openers should I use when I don't know anything about the people I meet? Should I Drop This Prospect? Dear Coach: Persistence, schmersistence. I've been calling this guy every two weeks for almost a year. He keeps saying he's interested ("very interested")... Top |