“I’d Rather Have a Root Canal Than do Cold Calling!”

Who says telemarketing has to be torture? Whether you’re making B2B or B2C calls, this book provides everything needed for success:

How to feel way more comfortable making cold calls. When telemarketing makes sense…and when it doesn’t. How to create terrific, un-canned scripts that engage prospects. How to work with “gatekeepers” and how to leverage voicemail. How to qualify prospects without also annoying the heck out of them. How to prevent many objections, and how to handle the rest. How to create your very own telemarketing plan that will actually work. Trouble-shooting section. Special chapter for fundraisers.

Canadian readers can find it on Books for Business. ISBN# 978-0-9702731-3-0
Contact us to place a special order.

The Art of Consultative Cold Calling

Offered in partnership with Horsesmouth.com, this five-week webinar program and its materials are fully-customized for financial advisors.

Materials, including recordings of past webinar sessions, can be purchased at any time in the Horsesmouth.com store.

The live webinar series is offered on a regular basis. The next live webinar series is scheduled for March 15, 2011.

Check this page for news on early enrollment at a discount.