| A "Competitor" Says Referrals Only Dear Coach: I saw a presentation from a competitor of yours, who teaches that we should only use referrals and networking to get new business. Specifically, no cold calling; never, ever! What do you think about this and your competitor? Hunting for Referrals Think you should be getting more referrals? Wondering why all the other kids get them? Check out these tips for sage advice. Is Your Networking Working? Networking is a terrific marketing tool to include in the mix. Because it's often a favorite marketing tool, it's easy to spend more time, money, and effort than it's worth. Here are some pointers for analysis, so you can figure out what's working for you. Top |