What’s a sales pro doing in instructional design?

After many years as a high-performing sales rep, I became interested in why methods work or fail, and how to teach others to thrive in sales. This inspired a transition into training, a role that allowed me to apply a broader range of abilities, including talents for analysis and writing. I leveraged those talents, along with training in the ADDIE model and adult learning principles, into solid instructional design skills.

One reason behind the smooth transition into training and ID is that selling skills are directly applicable. I use these skills to clarify needs, identify resources and subject matter experts, build relationships, ensure high buy-in, and generate excellent value.

Instructional design expertise also informs my work as a sales performance consultant and trainer. Most clients want customized training, design skills ensure I provide this quickly and effectively.

As for technical writing… discovering these talents was a happy accident. Though I had often created manuals and other how-to’s, I landed my first official technical writing project by begging the client to give me a chance. The begging was not a matter of conviction I could do it, it was driven by a low bank account balance. The client was very pleased with the first draft, allowed me to continue, and the finished users guide is still in use today.

I feel lucky to have a profession in which I can apply a number of skills–even luckier to do that to help people learn and succeed in their work.Save

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“This is the first time I have attended a class on income calculation and liabilities that was fun and easy to follow and I have attended many.”
Ronnie Petersohn, SVP