Book

Who says telemarketing has to be torture?

The phone can be an amazing marketing tool. It leverages a personal touch, has a high response rate, and tends to generate results quickly. The phone can also create frustration — even dread.

Based on training workshops, and continually informed by changes in the calling environment, this book provides what’s needed for success. Topics include:

book-cover
  • Why warming calls up doesn’t actually work
  • Why the “root canal effect” is different for Millennials
  • The real difference between B2B and B2C
  • How to dump the myths that can hold you back
  • How to create terrific, un-canned scripts that engage prospects
  • How to work with “gatekeepers”
  • Voicemail pros and cons — and how to get return calls
  • How to qualify prospects without also annoying the heck out of them
  • How to prevent many objections, and how to handle the rest
  • How to get through a learning curve and build a genuine level of comfort

Available in print and for your favorite ereader.


 

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Book Reviews

“This superb book hits the nail right on the head. It's loaded with real truths, honest insights, and profitable ideas that will transform your attitude about cold calling... It's fun to read and it will be even more fun to make bank deposits based upon what you learn.”
Jay Conrad Levinson,
author, Guerrilla Marketing
“If you dread or fear cold calling, Shawn's book will help jump-start you into action.”
Stephan Schiffman,
honored competitor