Service reps deal with lots of customers who are irritable, impatient, annoyed, and downright rude. We understand that behavior comes from frustration, worry, and their idea the angry/squeaky wheel gets the grease. The question we answer in this article is why they stay that way even when they got what they wanted or the problem was fixed.
Here’s the short answer: biology.
Working at Getting Worked Up
There are exceptions (we all know one) but most humans do not live in a continually annoyed or rude state. This applies to customers, too. Most of the time they’re pleasant and appreciative. However, when they have a request for which they think the answer is going to be “no,” they get ready for battle.
Before they pick up the phone or go down to the shop or branch, they start gearing up for an argument. This gearing-up may include getting ready to whine, yell, demand, insist on talking with the boss—whatever they think will be needed.
Pay attention to the beginning of the paragraph above: People often work themselves up before they contact customer service. Most people spend a few minutes; however, some begin this process long in advance. Some people think about the issue off and on tor days, nursing a feeling of indignation or anger or whatever until they think it’s big enough.
Calming Down Takes a While
Whether the customer spent minutes or hours working themselves up, that effort has chemical and physical components. Adrenalin kicks in and our heart seems to speed up a bit (it doesn’t really), to name just a couple things. Once geared up, those chemicals do not suddenly shut off and neither do their effects.
Even after the chemicals stop swirling around, it takes a while for the body and brain to calm down. That’s why many customers still sound angry or irritated, and may even repeat their complaint, even after the issue has been resolved. That’s also why few customers say “Thank you,” or say it with a grudging tone.
As for a heartfelt apology…well, those are few and far between for three reasons. Some customers feel embarrassed once they’ve calmed down and would rather not bring up what happened. Some believe the only way to get results is to be rude—they don’t see a reason to apologize.
Dealing With It
There are specific techniques to deal with upset customers, but we’ll stay general for this article:
- Stay calm. Don’t let their bad attitude create one in you – that will just make things worse.
- If dealing with tough customers is getting to you, get up and shake things off. If you have any thank you notes from customers, read them to remind you many customers are wonderful.
- Don’t expect an apology. Don’t expect the bad experience to carry over, either. Next time you see or talk to the customer, smile and treat them as if nothing happened. You will often find theses customers end up as being your “best” customers!