Benefit statements are a staple of sales and customer service. This article focuses on some of the nuances, including tips for teaching others to create their own benefit statements. Reminder: There are myriad ways to express benefits but they fall into just six categories: convenience, save money, increase money or value, peace of mind, appeal to [...]
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Features and benefits: a sales and service basic, right? Yes, expressing benefits is a fundamental skill but that doesn’t mean pros don’t need refreshers. Here’s a mini-lecture on why working on benefit statements is a good idea: There are now more opportunities for expressing benefits. We’re communicating via text and chat and email and webinar and [...]
Consultants often have trouble with selling. The process feels awkward, the skills seem undesirable, results are poor — this can snowball and affect consultants’ confidence in their own expertise. The good news is most consultants already have what’s needed to sell more confidently, comfortably, and successfully. This article covers four common challenges and how consultants can [...]
Misleading or confusing information is a common cause of inefficiency and errors. The same is true for professional slang — lingo that’s understood by one group but not by others. Take “disruptive” for example. A disruptive tech product is currently a good thing, yet disruptive employees are not. Most instructional designers have examples of how they [...]
This article was originally published in 2012. The inspiration for an update is two-fold: (1) The extra-annoyed reaction my nephew and his mom have when they get sales calls on their mobile phone. (2) The angst often displayed in LinkedIn sales group posts over whether to call cell phone numbers. Part one of the update deals [...]