Why Calling B2B and B2C are (not) Different

(Excerpt from book) My favorite cold calling myth is this one: calling B2B is different from calling B2C. The idea behind this myth is when calling business owners, C-suite, and other executives we need to use a sophisticated approach because these guys are intelligent. We need to get right to the point because these guys are [...]

Why Calling B2B and B2C are (not) Different2019-10-03T13:05:02-08:00

What’s a sales pro doing in instructional design?

How did Shawn Greene, salesperson, add "instructional design" to her toolkit? Here's the scoop: "After many years as a high-performing sales rep I became interested in why sales methods work or fail, and how to teach others to thrive in sales. This inspired a transition into training, a role that allowed me to apply a broader range of [...]

What’s a sales pro doing in instructional design?2019-08-13T07:45:13-08:00