Articles about CRM

Two CRM that Actually Make You Happy

There are two CRM I recommend: Less Annoying CRM (LACRM) and Nutshell. I’ll cover what they have in common and then contrast the two. LACRM and Nutshell are designed for small, medium and large businesses. Their target market is not enterprise-size companies, so you will not be stuck with overly-insistent defaults or a high number of [...]

Two CRM that Actually Make You Happy2019-09-16T16:17:06-07:00

How Your CRM is Secretly Driving You Crazy

I get a lot of requests for CRM recommendations, often from people who already have one. “Our CRM is driving us crazy,” they say, “Can you recommend one?” Well, I can’t give you a surefire recommendation – no one can – because the way you want and need to use CRM is unique. But I can [...]

How Your CRM is Secretly Driving You Crazy2019-09-10T09:53:56-07:00

How to Shop for a Great CRM: Overview

Most of our problems with CRM begin with the way we shop for it. We get some recommendations, cruise through a few websites, sign up for a couple free trials, and choose one. I’m not suggesting this is a casual effort, most people put in a lot of time and careful consideration. Unfortunately, looking at potential [...]

How to Shop for a Great CRM: Overview2019-08-13T17:39:10-07:00

Shopping Step 1: Forget B2B versus B2C

Myths about what B2C and B2B mean can get in the way when looking for sales jobs, sales books or training, and when looking for good CRM—which is why this article is here. The primary myths are that B2B is more complex, involves more sales meetings, a longer sales cycle, and higher dollars. In truth: There [...]

Shopping Step 1: Forget B2B versus B2C2019-08-13T17:42:19-07:00