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Step 4: Test CRM for Marketing

Before we get into evaluating a CRM's fit for marketing here is a definition and delineation: Marketing is the stuff we do to gain our prospects' attention and regain our clients' attention. Marketing tools include mail, email, phone, and web-based interaction -- to name the most common tools. (Prospecting is marketing, too; it's the things we [...]

Step 4: Test CRM for Marketing2019-08-13T17:52:09-07:00