Instructional Design Articles

What’s a sales pro doing in instructional design?

How did Shawn Greene, salesperson, add "instructional design" to her toolkit? Here's the scoop: "After many years as a high-performing sales rep I became interested in why sales methods work or fail, and how to teach others to thrive in sales. This inspired a transition into training, a role that allowed me to apply a broader range of [...]

What’s a sales pro doing in instructional design?2019-08-13T07:45:13-08:00

Articulate vs. Captivate: Which is Better?

Several months back, I posted a simple question in two LinkedIn ATD groups: Articulate or Captivate – which do you like better, and why? I asked because I wanted to refresh familiarity with these apps. Though I had used Captivate and Articulate in the past, it had been about five years (just so happened they weren’t [...]

Articulate vs. Captivate: Which is Better?2019-10-03T13:08:44-08:00

How to Fix Problems Caused by Professional Slang (With Samples)

Misleading or confusing information is a common cause of inefficiency and errors. The same is true for professional slang -- lingo that's understood by one group but not by others. Take "disruptive" for example. A disruptive tech product is currently a good thing, yet disruptive employees are not. Most instructional designers have examples of how they [...]

How to Fix Problems Caused by Professional Slang (With Samples)2019-06-12T16:29:29-08:00

Do You Need a Comprehensive Approach to Marketing and Selling?

Organizations often say they want a comprehensive or consistent approach to marketing and selling. Their various business groups often say they need something unique. Here’s a look at which things should be the same — and which should not. Use the Same Basic Definitions An organization that speaks the same language has good communication and consistent [...]

Do You Need a Comprehensive Approach to Marketing and Selling?2019-08-13T09:46:16-08:00

PowerPoint vs. Word: Choosing Well

PowerPoint is often the program of choice for creating any ole document -- and often the wrong choice. For more about how we acquired this bad habit and why you may want to break it, see this article. This article provides tips on which program to use for what. Before you open Word, PowerPoint or Excel [...]

PowerPoint vs. Word: Choosing Well2019-08-13T14:37:24-08:00