Instructional Design Articles

Articulate vs. Captivate: Which is Better?

(Updated in 2023) Back in 2018, I posted a simple question in two LinkedIn ATD groups: Articulate or Captivate – which do you like better, and why? I asked because I wanted to refresh familiarity with these apps. Though I had previously used Captivate and Articulate, it had been a while (just so happened they weren’t [...]

Articulate vs. Captivate: Which is Better?2023-02-14T11:28:01-08:00

What’s a sales pro doing in instructional design?

How did Shawn Greene, salesperson, add "instructional design" to her toolkit? Here's the scoop: After many years as a high-performing sales rep I became interested in why sales methods work or fail, and how to teach others to thrive in sales. This inspired a transition into training, a role that allowed me to apply a broader [...]

What’s a sales pro doing in instructional design?2022-12-23T13:02:30-08:00

How to Fix Problems Caused by Professional Slang (With Samples)

Misleading or confusing information is a common cause of inefficiency and errors. The same is true for professional slang -- lingo that's understood by one group but not by others. Take "disruptive" for example. A disruptive tech product is currently a good thing, yet disruptive employees are not. Most instructional designers have examples of how they [...]

How to Fix Problems Caused by Professional Slang (With Samples)2019-06-12T16:29:29-07:00

Do You Need a Comprehensive Approach to Marketing and Selling?

Organizations often say they want a comprehensive or consistent approach to marketing and selling. Their various business groups often say they need something unique. Here’s a look at which things should be the same — and which should not. […]

Do You Need a Comprehensive Approach to Marketing and Selling?2022-04-04T08:25:22-07:00

PowerPoint vs. Word: Choosing Well

PowerPoint is often the program/app of choice for creating any ole document -- and often the wrong choice. (For more about how we acquired this bad habit and why you may want to break it, head to over to Why Fight Powerpoint's Power.)  Here's how to choose the right app/program. Before you open Word, PowerPoint or [...]

PowerPoint vs. Word: Choosing Well2023-02-13T09:33:21-08:00

Why to Fight PowerPoint’s Power

We all know PowerPoint tends to induce boredom. Despite that, many organizations expect it to be used in almost any setting and for almost any document. This article is about how we ended up here, and why dumping this cultural norm is a good idea. To understand the "power" in PowerPoint, you have to understand what [...]

Why to Fight PowerPoint’s Power2019-08-14T15:40:19-07:00
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