Few people are aware that Rod Mckuen, Emily Dickinson and Theodor Geisel were in sales before they hit it big as poets. Let's honor their hidden legacy -- and have some fun -- with a sales poetry slam. Be it in iambic pentameter, haiku, limerick or free verse, add your own using the Contact form. Haiku [...]
Welcome to the blog on our new website! This new site runs on a spiffy new version of WordPress, which is not directly compatible with the version for our old website. This means almost all images have to be re-edited and re-inserted. With a ton of articles in the blog, it will take us a while to do [...]
How did Shawn Greene, salesperson, add "instructional design" to her toolkit? Here's the scoop: "After many years as a high-performing sales rep I became interested in why sales methods work or fail, and how to teach others to thrive in sales. This inspired a transition into training, a role that allowed me to apply a broader range of [...]
Several months back, I posted a simple question in two LinkedIn ATD groups: Articulate or Captivate – which do you like better, and why? I asked because I wanted to refresh familiarity with these apps. Though I had used Captivate and Articulate in the past, it had been about five years (just so happened they weren’t [...]
“Personality” assessments have been positioned as business tools for many years. From Myers-Briggs, to DiSC, to the currently popular Colors, these supposedly help us better understand and communicate with others—including sell to them. Before covering why such tools are often counterproductive in selling, I want to address their unintended darker side. Blinding with Science People are [...]
